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Bubblegum dance music often has a more pop sound compared to other eurodance music. This has led to many people wrongly labeling it "bubblegum pop", which is in fact a very different style of music. Other names used to describe bubblegum dance music include: bubblegum techno, euro cheese, bubble dance, and happy house.

Sub-categories
There are many different "sub-categories" of Bubblegum dance music that help specify a particular sound/style. These are: Traditional Bubblegum, Contemporary Bubblegum, Bubblegum Dance Speed, Bubblegum Macho, BubbleDeath, Bubblegum Satire, Technobilly Bubblegum, and Organic Bubblegum.

Where does bubblegum dance come from?
Euro bubblegum dance originates in Scandinavia, particularly in Denmark where a large percentage of bubblegum dance music is produced. The late 1990s and early 2000s marked the high-point in bubblegum dance production. Bubblegum dance music can be seen as the transition point between the harder style of music that was popular in the early 90s and the happy "teen pop" music that was popular during the early 2000s.

Euro bubblegum dance music has a huge following in Japan, probably due to its use in popular dance games such as Dance Dance Revolution (DDR), In The Groove (ITG) and the Dancemania series. Many artists, such as Smile.dk, Bambee, Rebecca and Miss Papaya, have gained recognition and fame through these games. As well as this, Anime has a large bubblegum dance following, and many fans choose to use bubblegum dance styled music in their fan-made Anime Music Videos (AMVs).

Johnny Jam & Delgado
The sound of euro bubblegum dance was first formed in the early 90s by the well-known producers Johnny Jam & Delgado. The talented Danish duo, who at the time were working with Me & My, soon made the new sound their 'trademark' and began remixing for other dance groups that were forming all over Scandinavia. The first and most well-known was the dance group Aqua. Johnny Jam & Delgado helped Søren and Claus produce and mix some of their biggest hits, including "Doctor Jones", "My Oh My", "Happy Boys & Girls", "Barbie Girl", "Turn Back Time" and "Lollipop (Candyman)". [Click here for more information on Jam & Delgado.]

Lyrics and style
The lyrics and style of bubblegum dance music is often silly and should not be taken seriously. Traditionally, bubblegum dance music can be described as cheerful, amusing, silly and childish, with many people leading to the conclusion that the song or artist is aimed at children. However, it is common for artists of this genre to incorporate sexually suggestive lyrics into some of their songs. While sometimes these suggestive lyrics might be very obvious, other times they might go unnoticed.

Aqua is probably the most well-known bubblegum dance artist, having sold millions of albums all over the world and gaining world-wide recognition in the late 1990s. At the same time, Aqua inspired many other artists to write music in the same style, particularly in their homeland, Denmark, and so began the First Bubblegum Dance Revolution of the late '90s.