Toy
Toy is an alias of singer La Toya Jackson (the 5th child of the famous Jackson family). As Toy, La Toya released a bubblegum dance single "Just Wanna Dance" in 2004, after researching what styles of music people are listening to in the clubs (lucky for us, bubblegum dance was very popular around 2001 when La Toya was doing her research). The single was released initially as "Toy" and then later after La Toya revealed to DJ's that she was the true artist, it was re-released as the lead single off her comeback album "Startin' Over" (which wasn't actually released until 2011).
Please note that Bubblegum Dancer only contains information about La Toya Jackson's bubblegum dance single as "Toy" - for more information on La Toya's other music please visit Discogs.
History of song
Jackson began work on the song by visiting night clubs to hear what sort of music people were dancing to. To accomplish this, Jackson disguised herself as a male alter-ego named "Toy." As a result, the song's sexually ambiguous lyrics describe a ribald night out at a club where the party-goers "don't know if I'm a he or a she".
The single was initially released under Jackson's nickname Toy, so disc jockeys would give the record a fair chance before tossing it aside. To Jackson's satisfaction, the strategy worked. She later phoned DJs who had played her track to reveal "Toy's" true identity saying, "One phone call at a time, I am letting them know all about Toy. While some of them knew that Toy was me, others were surprised. The overall response has been rewarding and encouraging."
Chart performance
The single includes mixes by Vibelicious and Jason Randolph. About.com praised Randolph's "Extended Vocal" mix saying it had "a running synth line that could move anyone to the dancefloor." Jackson's vocals were complimented as "suiting the sing-songy verses quite well." Outword Magazine called the track "energetic" and "infectious".
Although the single reached the #13 position on the United States dance chart in October 2004, a commercial release never followed, mostly because Jackson's record company, Ja-Tail Records, had not yet secured a distribution deal. A follow-up single, "Free the World", was released 5 months later. On the back of the singles' success, Ja-Tail obtained a distribution deal with Universal-Bungalo Records.[4] A music video was reportedly planned, but during rehearsals Jackson's toe was broken when a microphone fell on it.
Jackson performed "Just Wanna Dance" for the first time on the grand finale of Mexican reality TV series La Academia on 18 December 2011.
